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Client E.ON
Status Traveling Experience
Size 50m2
Year 2026
Location Essen / DE, Europe
Production Ceresio
Our role Creative direction, Spatial design, Graphic design
Digital Lost in the Garden
Team Matteo Renna, Stefan Fahrngruber, Marta Spreafico
E.ON tasked MAST to make its AI strategy, initiatives, and use cases more visible to employees across different business units. By transforming the existing internal online AI Library from a digital platform into a physical experience.
Tangible AI knowledge at the workplace
Together, we fine tuned E.ON’s existing concept of an interactive installation that brings AI knowledge into the offices and turns it into a shared experience. A place where employees can browse use cases, discover existing AI projects, and better understand how AI is already taking shape across the company. We converted this into a modular booth: something employees could walk into, browse, and experience – the “AI Experience”.
Mobile and modular design
This thinking shaped the design into a modular system with a strong visual identity, integrated digital screens, and a physical presence that can adapt to different office environments. More than an information point, the installation becomes a space for awareness, exchange, and connection.
