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Client L'OYÉ Cosmetics
Status Permanent
Size 100 m2
Year 2025
Location Westfield Mall of the Netherlands / NL
GC toBuild
Our role Creative direction, Spatial design
Team Matteo Renna, Stefan Fahrngruber, Alessandro Ramundo, Bahar Orçun, Alexsa Venegas
After the first store in Eindhoven, L’oyé’s newest location again sets the tone for what’s next. As the brand’s flagship, the space builds on the original concept and expands it, bringing together all the elements that define L’oyé. From campaign imagery to custom lighting and reflective burgundy details, everything speaks the same visual language.
A place to connect
At the centre of the store is a large communal table. Created not to display products, but to bring people together. It’s where staff and customers meet, talk, and explore the products in a more personal way. Mirrors help create a space where there’s room to learn, connect, and be seen. The makeup room extends that idea even further, with consultations and workshops, making the space feel warm and open.
Materials that reflect the brand
The façade uses blush coloured and iridescent tiles that slowly blend into each other, creating a soft gradient. Made from clay and mineral materials, the tiles subtly represent the textures found in L’oyé’s mineral makeup. The contrast between matte and holographic finishes gives the entrance a tactile quality, reflecting the care and detail that you can find inside.