A design that complements the product line

The assignment included support for the creative direction of shop windows for the luxury department store De Bijenkorf and the House of Rituals, the brand’s flagship store. Additionally, the team enhanced the flagship store’s promotional area. The window displays and installations aim to evoke the sensation of a refreshing spring breeze, complementing the product line’s fragrance.

Fabric, lighting, and handcrafted paper flowers

The concept is put into practice through three design elements: fabric, lighting, and flowers. The fabric in the display windows consists of reflective, moving drapery suspended within the scene. The interplay of RGB lighting on the fabric brings the nocturnal ambience of the collection to life. The paper flowers are an eye-catching element in the installations: each of the 360 blossoms is meticulously handcrafted and detailed by paper artist Layla May Arthur.